Jun 24th 2010 Social Advantage Questions
- What are the social and ecological costs generated by our current business model?
- Who bears these costs and what are the likely consequences? How sustainable is our current business model?
- How structurally robust is the level of trust that we inspire in our employees, customers, suppliers, and regulators?
- To what degree are our company’s social contributions integrated into our core business mission and purpose?
- Where are the opportunities to renew critical resources or goodwill, to profitably meet the social expectations of our customers, and to address new social markets?
- What obstacles are impeding these opportunities and what traps could we fall into?
- Where can our company shape the industry ecosystem and gain social—and business—advantage?
Source: Social Advantage by Martin Reeves, Dieter Heuskel, Tom Lewis | Boston Consulting Group (BCG)
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