Management Questions

What products and services do you and your rivals offer, and what are their comparative benefits?
What companies might launch offerings that are similar to yours?
How significant are the resources (marketing budget, R&D budget, spin-off, or upgrade plans) your rival plans to deploy?
How much does it cost you and your competitor to produce comparable products? Does one of you enjoy a cost advantage?
Where do you and your rival sell products, and to which target audiences?
How do your sales perform for different customer segments?
What products does your rival have in the pipeline, and how will they be marketed?
How is your rival’s company organized? How well are operations performing?
What are your rivals’ sales channels (store, mail order, web)? What is their sales mix, and will it change?
Is your rival considering a joint venture or strategic partnership?

Source:
How to Gather Competitive Research
by Jane Hodges
BNET

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