Buyer Experience Cycle
A customer’s product experience passes through six basic stages. To help companies assess the quality of a buyer’s total experience, we have identified the key questions for each stage. Individually, these questions may be obvious, but taken together, they uncover the full picture of the experience cycle.
- Purchasing
- How long does it take to find the product you need?
- Is the place of purchase attractive and
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Subject: Buyer Experience Cycle