Apr 25th 2007 12:15 pm Align Your Organization with Your Customers
To determine whether your organization is aligned with your markets and customers, ask yourself the following questions:
- Does our company have multiple divisions selling to the same customers?
- Are there formal or informal processes that coordinate companywide policies for interacting with customers?
- Can we easily get complete information about all the products and services that we are selling to a single customer?
- Are we seizing every opportunity to offer customers our company’s full range of products and services?
Source:
Customer Focus: Making It Happen
by James P. Andrew
Boston Consulting Group, September 26, 2001
Posted by Administrator / Customer Questions