Archive for November, 2005

Nov 30th 2005 Business Continuity Questions

Before getting started with a business-continuity plan, CIOs should ask some strategic questions:

  • Have we created a financial-impact model for the per-hour cost of outage and the effect on revenue, profit, and legal actions? Assuming the hourly cost is millions of dollars, how would a prolonged outage affect profit?
  • If a major disruption occurs, can we recover and in what time frame? What if it takes longer?
  • Has someone outside of IT reviewed the priority of processes, people, systems, and applications? Are our procedures adequate, and will our personnel have the skills and tools to minimize the loss of profits?
  • What legal and compliance implications are not factored into our plans?
  • Which suppliers are critical to the effort? Have they updated their plans to include an evolving global delivery model?
  • Have we included the corporate risk department in the analysis? Are we compliant with the requirements of the Sarbanes-Oxley Act? Are CXOs willing to sign off on a commitment to business continuity?

Recovering or reinstating infrastructure services must not be the only consideration. On a tactical level, the questions to ask include:

  • Will the necessary personnel be available?
  • Have any been lost in the disaster, and if so, who can fill in?
  • Has our testing involved more than executing a “known” disaster scenario; can we implement processes without prior notice?
  • What would happen if our customers couldn’t access their order, financial, and transaction data?

source: Fending Off Disaster / Mark Dangelo / Optmize, September 2003, Issue 23 / http://www.optimizemagazine.com/issue/023/leadership.htm

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Nov 22nd 2005 Discovering How Your Future Leaders Think

Gallup has been researching top-performing leaders for more than 40 years. One crucial discovery has been that top performance is strongly correlated to seven main leadership activities or “demands.” Those demands are: visioning, maximizing values, challenging experience, mentoring, building a constituency, making sense of experience, and knowing self.

Focusing each leader’s growth on the seven demands can accelerate leadership development. This artcle outlines the seven demands and suggests probing questions for developing leaders in these key areas.

Source: Gallup Management Journal / Barry Conchie with Jerry Hadd / http://gmj.gallup.com/content/default.asp?ci=19666

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Nov 19th 2005 Top 10 Advertising Questions

  • How do I know how much to spend on advertising?
  • How do I evaluate the effectiveness of my advertising?
  • How can I learn more about my target audience?
  • How do I evaluate the efficiency of different media?
  • How do I make certain that my ad will pull?
  • What’s more important: reach or frequency?
  • How do I know which medium works best?
  • Should I run a big ad once or several smaller ads more frequently?
  • What factors should I consider when choosing a media vehicle?
  • How do I know I’m reaching my target audience?

Source: AdInsite / http://www.adinsite.com/marketingtop10.html (note: Answers found at the site for each question)

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